Sarah Rachel Friedman
Sarah Rachel Friedman
Flirting with food & futures
A brand and communications strategist who brings a design-oriented perspective to sustainability challenges with a focus on food, gender and climate resilience.
SELECTED WORKS
2026
| A photo series of Parcela, an organic farm and restaurant in Tepoztlán, Mexico, built around turning waste into soil and strengthening its community. |
Photography
Diego prepares the land for the next planting at Parcela.
2025 - ongoing
Strategy for an EU programme building inclusive, regenerative jobs through social farming in Tuscany, Italy, with 15 partners across six countries.
Communications lead, creative briefing, impact reporting
Communications lead, creative briefing, impact reporting
The strategy and social media toolkit for UPFARM opens with a map of the programme’s territories in Tuscany.
2025
Field research with Q'eqchi' women in Guatemala's Maya Biosphere Reserve on how they use land and adapt to climate variability.
Research design, field research, analysis
Research design, field research, analysis
A participant draws her living environment during a session in Petén.
2024 - ongoing
Communication strategy, landing page and toolkit for a programme connecting agrifood businesses in Colombia and Costa Rica with new markets and sustainable supply chains.
Communications lead, landing page, toolkit design
Communications lead, landing page, toolkit design
The market access toolkit for AXES helps businesses identify pathways to new markets.
2024
Ten videos featuring twenty entrepreneurs in ten cities worldwide, made for an EU-supported programme on the circular economy in Armenia.
Concept, creative direction, team coordination
Concept, creative direction, team coordination
Stijn is a co-founder of Dik & Schil, a company that makes drinks from coffee grounds and orange peel.
2024
Photographs and fieldwork at a regenerative farm near Miravet, Spain, restoring 15 hectares of degraded land through syntropic agroforestry.
Photography, fieldwork
Photography, fieldwork
Dasha works in the market garden at The Green Rebel.
2023
New brand guidelines for a global network of more than 135 locations, with a social media strategy and explainer videos.
Rebrand lead, social media strategy, video production
Rebrand lead, social media strategy, video production
The new brand appears on an Impact Hub Instagram post for International Non-Binary People’s Day 2023.
2023
| A short film on the residents and entrepreneurs greening Amsterdam, a dense city where green space is under growing pressure. |
Direction, camera, sound
Iris looks out from her garden house at Tuinpark Sloterdijkermeer in Amsterdam.
2022
| Three video dialogues on racism and discrimination between people from different communities, made for Pakhuis de Zwijger and Samen Tegen Racisme. |
Concept, direction, camera
Each of the three dialogues brings together two people from different communities.
Curious about what we can create together? Get in touch.
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Communication strategy
Brand guidelines
Social media strategy and toolkits
Impact reporting
Video concept, direction and production
Photography
Field research and analysis